Dr Farid El-Husseini

Director

FEH Media Insight

M. +44 (0) 7969 264 360

T. +44 (0) 117 330 4773

E. farid.el-husseini@feh-mi.com


FEH Media Insight becomes BARB subscriber

02/07/12

As of the 1st of July 2012, FEH Media insight has become a Category 4 BARB subscriber, allowing it to access UK television audience data and offer associated consultancy services to BARB registered clients.

The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom, and is owned by the BBC, ITV, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising (IPA). Viewing estimates are obtained from a panel of television owning private homes representing the viewing behaviour of the 26 million TV households within the UK, with each home on the BARB panel representing, on average, about 5,000 of the UK population.