Category Archives: Weather

The Death of Television 2 – Blame it on the Weather!

A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading

Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment