Category Archives: Timeshifting

Trends in Commercial Impacts – or How to Get Ahead in Television Advertising

Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading

Posted in Ad-Skipping, Adults 16-34, Adults 16+, Advertising Revenue, Adverts, BARB, BBC 3, Commercial Impacts, Death of Television, EPG, Facebook, fast-forward, Linear TV, Live TV, London Olympics, Ofcom, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, Viceland UK, Viewing | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment

Total TV Viewing Trends (2010 – 2013)

Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, BARB, Catch-Up TV, Death of Television, fast-forward, ITV, Live TV, PVR, Sky, Sky Platform, Sky Plus, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, TV, Viewing, VOD | Leave a comment

Ad-Skipping Drama: House versus Downton

In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, AutoHop, BARB, Dish Network, Downton Abbey, Drama, DVR, fast-forward, Fox, Future TV, Hopper DVR, House, ITV, Live TV, Ofcom, PVR, Sky, Social Media, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

House versus Downton: Timeshifting Drama

The ease with which viewers can now timeshift their television viewing has resulted in live viewing levels in the UK dropping from 98.2 % of total consolidated (i.e. live + timeshifted combined) BARB measured TV viewing in 2006 to just … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Catch-Up TV, Downton Abbey, Drama, House, ITV, Live TV, Sky, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

Predicting Future TV Viewing Patterns

The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading

Posted in Ad-Skipping, Advertising Revenue, DVR, Freeview Plus, Future TV, Internet TV, ITV, Live TV, PVR, Sky Plus, Smart Phones, Smart TV, Social Media, Tablets, Television, Timeshifted TV, Timeshifting, TV, Twitter, Viewing, VOD | Leave a comment