Category Archives: Tablets
The Death of Television – Is it Finally Happening?
Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading →
EPG Prominence and Channel Performance – It Still Matters
In the late noughties, I was at a conference where one of the delegates noted how EPGs (electronic programme guides) with their ordered lists of channels and schedule information were so archaic that they might as well be considered ‘Victorian’, … Continue reading →
Expectations versus Reality: TV Viewing by Age Group
Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading →
Forecasting the Total TV Audience in 2020
Annual BARB measured television viewing levels in the UK have fallen again significantly for the second year running, further highlighting the end of the exceptionally high and stable levels of Total TV viewing that were a hallmark of the new … Continue reading →
Total TV Viewing Trends (2010 – 2013)
Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading →
Predicting Future TV Viewing Patterns
The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading →