Category Archives: Regression

The Rise of SVOD and the Future of TV

It’s finally happened, in late September 2018 BARB released the first instalment of Project Dovetail, with census level device-based data (which BARB has been publishing separately on their website since September 2015) being fused with people-based BARB panel data to … Continue reading

Posted in BARB, Death of Television, Econometrics, EPG, FAANG, Forecasting, Future TV, Netflix, Ofcom, Projections, PSB, Regression, SVOD | Leave a comment

The Death of Television 2 – Blame it on the Weather!

A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading

Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather | Leave a comment