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The Death of Television 2 – Blame it on the Weather!
A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading →
Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather
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