Category Archives: ITV

The Death of Television – Is it Finally Happening?

Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading

Posted in 2020 Forecast, Adults 16-34, Age Groups, Amazon, BARB, BBC 3, BBC1, Catch-Up TV, Channel 4, Channel List, Channel Schedules, Children, Death of Television, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, HD, HD/SD Channel Swap, ITV, Linear TV, Netflix, PSB, Smart Phones, Smart TV, SVOD, Tablets, Television, Total TV, TV in 2020, Virgin Media, VOD | Leave a comment

Total TV Viewing Trends (2010 – 2013)

Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, BARB, Catch-Up TV, Death of Television, fast-forward, ITV, Live TV, PVR, Sky, Sky Platform, Sky Plus, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, TV, Viewing, VOD | Leave a comment

The Retransmission Fees Debate: Terrestrials vs. Sky

The on-going row over retransmission fees (also often referred to as carriage fees) between Sky and the terrestrial PSBs (public service broadcasters) began when former BBC director general Mark Thompson argued that Sky should start paying for carrying PSB channels … Continue reading

Posted in BBC1, BBC2, carriage fees, Channel 4, Channel 5, Content, Digital Switchover, EPG, EPG Prominence, EPG Reshuffle, ITV, London Olympics, PSB, PSB Content, Retransmission Fees, Sky, Sky Platform, Spin-off Channels, Television, Terrestrial PSB Channels, TV, TV Scheduling, Viewing | Leave a comment

Ad-Skipping Drama: House versus Downton

In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, AutoHop, BARB, Dish Network, Downton Abbey, Drama, DVR, fast-forward, Fox, Future TV, Hopper DVR, House, ITV, Live TV, Ofcom, PVR, Sky, Social Media, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

House versus Downton: Timeshifting Drama

The ease with which viewers can now timeshift their television viewing has resulted in live viewing levels in the UK dropping from 98.2 % of total consolidated (i.e. live + timeshifted combined) BARB measured TV viewing in 2006 to just … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Catch-Up TV, Downton Abbey, Drama, House, ITV, Live TV, Sky, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

Predicting Future TV Viewing Patterns

The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading

Posted in Ad-Skipping, Advertising Revenue, DVR, Freeview Plus, Future TV, Internet TV, ITV, Live TV, PVR, Sky Plus, Smart Phones, Smart TV, Social Media, Tablets, Television, Timeshifted TV, Timeshifting, TV, Twitter, Viewing, VOD | Leave a comment