Category Archives: Impact Assessment

The Death of Television 2 – Blame it on the Weather!

A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading

Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather | Leave a comment

EPG Prominence Back in the Spotlight

The long awaited communications strategy paper (published by the DCMS at the end of July) has reconfirmed the government’s support for the abolition of PSB retransmission fees, which was also the topic of my previous research note. Another topic of … Continue reading

Posted in Content, DCMS, Drama, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, Freeview, Impact Assessment, MTV, PBS, PSB, Retransmission Fees, Sky, Sky Platform, Television, TV, UKTV, Viewing, Virgin Media, VOD | Leave a comment