Category Archives: Econometrics

The Rise of SVOD and the Future of TV

It’s finally happened, in late September 2018 BARB released the first instalment of Project Dovetail, with census level device-based data (which BARB has been publishing separately on their website since September 2015) being fused with people-based BARB panel data to … Continue reading

Posted in BARB, Death of Television, Econometrics, EPG, FAANG, Forecasting, Future TV, Netflix, Ofcom, Projections, PSB, Regression, SVOD | Leave a comment