Category Archives: BARB

Total TV Viewing Trends (2010 – 2013)

Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, BARB, Catch-Up TV, Death of Television, fast-forward, ITV, Live TV, PVR, Sky, Sky Platform, Sky Plus, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, TV, Viewing, VOD | Leave a comment

Ad-Skipping Drama: House versus Downton

In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, AutoHop, BARB, Dish Network, Downton Abbey, Drama, DVR, fast-forward, Fox, Future TV, Hopper DVR, House, ITV, Live TV, Ofcom, PVR, Sky, Social Media, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment