Category Archives: Advertising Revenue

Trends in Commercial Impacts – or How to Get Ahead in Television Advertising

Posted on 6th October 2016 by FaridHusseini

Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading →

Posted in Ad-Skipping, Adults 16-34, Adults 16+, Advertising Revenue, Adverts, BARB, BBC 3, Commercial Impacts, Death of Television, EPG, Facebook, fast-forward, Linear TV, Live TV, London Olympics, Ofcom, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, Viceland UK, Viewing | Leave a comment

Total TV Viewing Trends (2010 – 2013)

Posted on 6th February 2014 by FaridHusseini

Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading →

Posted in Ad-Skipping, Advertising Revenue, Adverts, BARB, Catch-Up TV, Death of Television, fast-forward, ITV, Live TV, PVR, Sky, Sky Platform, Sky Plus, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, TV, Viewing, VOD | Leave a comment

Ad-Skipping Drama: House versus Downton

Posted on 28th January 2013 by FaridHusseini

In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading →

Posted in Ad-Skipping, Advertising Revenue, Adverts, AutoHop, BARB, Dish Network, Downton Abbey, Drama, DVR, fast-forward, Fox, Future TV, Hopper DVR, House, ITV, Live TV, Ofcom, PVR, Sky, Social Media, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

House versus Downton: Timeshifting Drama

Posted on 14th December 2012 by FaridHusseini

The ease with which viewers can now timeshift their television viewing has resulted in live viewing levels in the UK dropping from 98.2 % of total consolidated (i.e. live + timeshifted combined) BARB measured TV viewing in 2006 to just … Continue reading →

Posted in Ad-Skipping, Advertising Revenue, Catch-Up TV, Downton Abbey, Drama, House, ITV, Live TV, Sky, Television, Timeshifted TV, Timeshifting, TV, TV Scheduling, Viewing | Leave a comment

Predicting Future TV Viewing Patterns

Posted on 20th November 2012 by FaridHusseini

The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading →

Posted in Ad-Skipping, Advertising Revenue, DVR, Freeview Plus, Future TV, Internet TV, ITV, Live TV, PVR, Sky Plus, Smart Phones, Smart TV, Social Media, Tablets, Television, Timeshifted TV, Timeshifting, TV, Twitter, Viewing, VOD | Leave a comment