Category Archives: Advertising Revenue
Trends in Commercial Impacts – or How to Get Ahead in Television Advertising
Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading →
Total TV Viewing Trends (2010 – 2013)
Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading →
Ad-Skipping Drama: House versus Downton
In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading →
House versus Downton: Timeshifting Drama
The ease with which viewers can now timeshift their television viewing has resulted in live viewing levels in the UK dropping from 98.2 % of total consolidated (i.e. live + timeshifted combined) BARB measured TV viewing in 2006 to just … Continue reading →
Predicting Future TV Viewing Patterns
The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading →