Category Archives: Adults 16+
SVOD Disruption – Could DTT be the Antidote?
Despite some notable mass audience success, with a much-anticipated Royal Wedding and popular 2018 FIFA World Cup, it has been yet another tough year for schedule-based television in the UK. The annual BARB measured Individuals 4+ consolidated (Live + 7-Days) … Continue reading →
The DTT Platform – Succeeding in the Face of the SVOD Challenge
In my previous note I discussed how 2017 was another challenging year for schedule based television in the UK, with the SVOD services (Netflix, Amazon, Now TV, etc.) in particular taking a bigger slice of the total video viewing pie, … Continue reading →
Trends in Commercial Impacts – or How to Get Ahead in Television Advertising
Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading →