Category Archives: Weather

SVOD Disruption – Could DTT be the Antidote?

Posted on 4th March 2019 by FaridHusseini

Despite some notable mass audience success, with a much-anticipated Royal Wedding and popular 2018 FIFA World Cup, it has been yet another tough year for schedule-based television in the UK. The annual BARB measured Individuals 4+ consolidated (Live + 7-Days) … Continue reading →

Posted in Adults 16-34, Adults 16+, Age Groups, Amazon, BARB, BARB Panel, BARB Universes, Commercial Impacts, Cord-Cutting, Death of Television, Digital Switchover, DTT, DTT Only Homes, DTT Platform, Forecasting, Freeview, Freeview Play, Netflix, Sky, SVOD, Television, Viewing, Virgin Media, Weather, YouTube | Leave a comment

The Death of Television 2 – Blame it on the Weather!

Posted on 1st August 2018 by FaridHusseini

A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading →

Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Posted on 8th February 2016 by FaridHusseini

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading →

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment