Category Archives: Total TV Viewing

The Death of Television 2 – Blame it on the Weather!

A much-anticipated Royal Wedding and successful 2018 FIFA World Cup (with England reaching the semi-finals for the first time since 1990) have resulted in some notable mass audience success stories for schedule-based television in recent months. The 4th series of … Continue reading

Posted in BARB, Death of Television, Facebook, Forecasting, Heat Wave, Impact Assessment, Model, Netflix, Regression, SVOD, Total TV Viewing, Weather | Leave a comment

Trends in Commercial Impacts – or How to Get Ahead in Television Advertising

Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading

Posted in Ad-Skipping, Adults 16-34, Adults 16+, Advertising Revenue, Adverts, BARB, BBC 3, Commercial Impacts, Death of Television, EPG, Facebook, fast-forward, Linear TV, Live TV, London Olympics, Ofcom, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, Viceland UK, Viewing | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment

Forecasting the Total TV Audience in 2020

Annual BARB measured television viewing levels in the UK have fallen again significantly for the second year running, further highlighting the end of the exceptionally high and stable levels of Total TV viewing that were a hallmark of the new … Continue reading

Posted in 2020 Forecast, BARB, BARB Panel, BARB Panel change, Catch-Up TV, Death of Television, Forecasting, Project Dovetail, Tablets, Television, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD | Leave a comment