Category Archives: Television

The DTT Platform – Succeeding in the Face of the SVOD Challenge

In my previous note I discussed how 2017 was another challenging year for schedule based television in the UK, with the SVOD services (Netflix, Amazon, Now TV, etc.) in particular taking a bigger slice of the total video viewing pie, … Continue reading

Posted in Adults 16-34, Adults 16+, Age Groups, Amazon, BARB, BARB Panel, BARB Universes, BT, BVOD, Catch-Up TV, Commercial Impacts, Cord-Cutting, Digital Switchover, DTT, DTT Only Homes, DTT Platform, Freeview, Netflix, Sky, Smart TV, SVOD, TalkTalk, Television, Total TV, Virgin Media, YouTube, YouView | 1 Comment

The Death of Television – Is it Finally Happening?

Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading

Posted in 2020 Forecast, Adults 16-34, Age Groups, Amazon, BARB, BBC 3, BBC1, Catch-Up TV, Channel 4, Channel List, Channel Schedules, Children, Death of Television, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, HD, HD/SD Channel Swap, ITV, Linear TV, Netflix, PSB, Smart Phones, Smart TV, SVOD, Tablets, Television, Total TV, TV in 2020, Virgin Media, VOD | Leave a comment

Forecasting the Audience Impact of Sky’s Proposed EPG Reshuffle

The announcement by Sky early last month that it was planning a radical overhaul of the increasingly complex Sky EPG, with a reshuffle target date of March 2018 after an appropriate consultation and adjustment period, will undoubtedly have set alarm … Continue reading

Posted in +1 Channels, BARB, Channel List, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, Forecasting, HD, HD/SD Channel Swap, HD/SD Simulcast Channels, High Definition, Ofcom, PSB, Sky, Sky Platform, Television, Time-Shifted Channels, TV, Viewing, Virgin Media | Leave a comment

EPG Prominence and Channel Performance – It Still Matters

In the late noughties, I was at a conference where one of the delegates noted how EPGs (electronic programme guides) with their ordered lists of channels and schedule information were so archaic that they might as well be considered ‘Victorian’, … Continue reading

Posted in 4Seven, Amazon, BARB, Channel List, Death of Television, DTT, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, Forecasting, Freeview, Internet TV, Linear TV, Live TV, Netflix, Ofcom, PVR, Sky, SVOD, Tablets, Television, The Grand Tour, Total TV, TV in 2020, Virgin Media, VOD, YouTube | Leave a comment

Trends in Commercial Impacts – or How to Get Ahead in Television Advertising

Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading

Posted in Ad-Skipping, Adults 16-34, Adults 16+, Advertising Revenue, Adverts, BARB, BBC 3, Commercial Impacts, Death of Television, EPG, Facebook, fast-forward, Linear TV, Live TV, London Olympics, Ofcom, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, Viceland UK, Viewing | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment

Forecasting the Total TV Audience in 2020

Annual BARB measured television viewing levels in the UK have fallen again significantly for the second year running, further highlighting the end of the exceptionally high and stable levels of Total TV viewing that were a hallmark of the new … Continue reading

Posted in 2020 Forecast, BARB, BARB Panel, BARB Panel change, Catch-Up TV, Death of Television, Forecasting, Project Dovetail, Tablets, Television, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD | Leave a comment

Total TV Viewing Trends (2010 – 2013)

Annual BARB measured television viewing levels in the UK have fallen significantly for the first time since the advent of the new BARB panel in January 2010. Having fluctuated at just over 240 minutes a day during the three year … Continue reading

Posted in Ad-Skipping, Advertising Revenue, Adverts, BARB, Catch-Up TV, Death of Television, fast-forward, ITV, Live TV, PVR, Sky, Sky Platform, Sky Plus, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, TV, Viewing, VOD | Leave a comment

EPG Prominence Back in the Spotlight

The long awaited communications strategy paper (published by the DCMS at the end of July) has reconfirmed the government’s support for the abolition of PSB retransmission fees, which was also the topic of my previous research note. Another topic of … Continue reading

Posted in Content, DCMS, Drama, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, Freeview, Impact Assessment, MTV, PBS, PSB, Retransmission Fees, Sky, Sky Platform, Television, TV, UKTV, Viewing, Virgin Media, VOD | Leave a comment

The Retransmission Fees Debate: Terrestrials vs. Sky

The on-going row over retransmission fees (also often referred to as carriage fees) between Sky and the terrestrial PSBs (public service broadcasters) began when former BBC director general Mark Thompson argued that Sky should start paying for carrying PSB channels … Continue reading

Posted in BBC1, BBC2, carriage fees, Channel 4, Channel 5, Content, Digital Switchover, EPG, EPG Prominence, EPG Reshuffle, ITV, London Olympics, PSB, PSB Content, Retransmission Fees, Sky, Sky Platform, Spin-off Channels, Television, Terrestrial PSB Channels, TV, TV Scheduling, Viewing | Leave a comment