Category Archives: Smart Phones
The Death of Television – Is it Finally Happening?
Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading →
Expectations versus Reality: TV Viewing by Age Group
Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading →
Predicting Future TV Viewing Patterns
The rapid evolution and proliferation of screen and internet based technologies has left many in the television industry feeling under siege. I have lost count of the number of media executives who tell me that they hardly ever watch live … Continue reading →