Category Archives: Ofcom
The Rise of SVOD and the Future of TV
It’s finally happened, in late September 2018 BARB released the first instalment of Project Dovetail, with census level device-based data (which BARB has been publishing separately on their website since September 2015) being fused with people-based BARB panel data to … Continue reading →
Forecasting the Audience Impact of Sky’s Proposed EPG Reshuffle
The announcement by Sky early last month that it was planning a radical overhaul of the increasingly complex Sky EPG, with a reshuffle target date of March 2018 after an appropriate consultation and adjustment period, will undoubtedly have set alarm … Continue reading →
EPG Prominence and Channel Performance – It Still Matters
In the late noughties, I was at a conference where one of the delegates noted how EPGs (electronic programme guides) with their ordered lists of channels and schedule information were so archaic that they might as well be considered ‘Victorian’, … Continue reading →
Trends in Commercial Impacts – or How to Get Ahead in Television Advertising
Not only has year-on-year quarterly BARB measured Total TV viewing (i.e. how many people, on average, are watching TV at any given point in time) in the UK risen for the first time in over 3 years from 8.25 million … Continue reading →
Ad-Skipping Drama: House versus Downton
In my last research note I compared the levels of live versus timeshifted viewing for medical drama House, going out on Sky1, and period drama Downton Abbey, going out on ITV1 (now of course rebranded to just ITV). With a … Continue reading →