Category Archives: Age Groups
SVOD Disruption – Could DTT be the Antidote?
Despite some notable mass audience success, with a much-anticipated Royal Wedding and popular 2018 FIFA World Cup, it has been yet another tough year for schedule-based television in the UK. The annual BARB measured Individuals 4+ consolidated (Live + 7-Days) … Continue reading →
The DTT Platform – Succeeding in the Face of the SVOD Challenge
In my previous note I discussed how 2017 was another challenging year for schedule based television in the UK, with the SVOD services (Netflix, Amazon, Now TV, etc.) in particular taking a bigger slice of the total video viewing pie, … Continue reading →
The Death of Television – Is it Finally Happening?
Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading →
Expectations versus Reality: TV Viewing by Age Group
Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading →