Category Archives: Age Groups

SVOD Disruption – Could DTT be the Antidote?

Posted on 4th March 2019 by FaridHusseini

Despite some notable mass audience success, with a much-anticipated Royal Wedding and popular 2018 FIFA World Cup, it has been yet another tough year for schedule-based television in the UK. The annual BARB measured Individuals 4+ consolidated (Live + 7-Days) … Continue reading →

Posted in Adults 16-34, Adults 16+, Age Groups, Amazon, BARB, BARB Panel, BARB Universes, Commercial Impacts, Cord-Cutting, Death of Television, Digital Switchover, DTT, DTT Only Homes, DTT Platform, Forecasting, Freeview, Freeview Play, Netflix, Sky, SVOD, Television, Viewing, Virgin Media, Weather, YouTube | Leave a comment

The DTT Platform – Succeeding in the Face of the SVOD Challenge

Posted on 8th May 2018 by FaridHusseini

In my previous note I discussed how 2017 was another challenging year for schedule based television in the UK, with the SVOD services (Netflix, Amazon, Now TV, etc.) in particular taking a bigger slice of the total video viewing pie, … Continue reading →

Posted in Adults 16-34, Adults 16+, Age Groups, Amazon, BARB, BARB Panel, BARB Universes, BT, BVOD, Catch-Up TV, Commercial Impacts, Cord-Cutting, Digital Switchover, DTT, DTT Only Homes, DTT Platform, Freeview, Netflix, Sky, Smart TV, SVOD, TalkTalk, Television, Total TV, Virgin Media, YouTube, YouView | 1 Comment

The Death of Television – Is it Finally Happening?

Posted on 22nd January 2018 by FaridHusseini

Although year-on-year schedule based UK television viewing, as measured by BARB’s consolidated (Live + 7-days catch-up) Total TV audience, has been in decline since 2012, it was beginning to show signs of levelling off with a very notable slowing in … Continue reading →

Posted in 2020 Forecast, Adults 16-34, Age Groups, Amazon, BARB, BBC 3, BBC1, Catch-Up TV, Channel 4, Channel List, Channel Schedules, Children, Death of Television, EPG, EPG Prominence, EPG Reshuffle, EPG Viewing Impact, HD, HD/SD Channel Swap, ITV, Linear TV, Netflix, PSB, Smart Phones, Smart TV, SVOD, Tablets, Television, Total TV, TV in 2020, Virgin Media, VOD | Leave a comment

Expectations versus Reality: TV Viewing by Age Group

Posted on 8th February 2016 by FaridHusseini

Over the last decade in particular, our industry has been plagued by poor predictions resulting from an overestimation of the disruptive viewing impact of technological change. To counter this, it has been suggested that any new forecast should be accompanied … Continue reading →

Posted in 2020 Forecast, Age Groups, BARB, Catch-Up TV, Children, Death of Television, Digital Switchover, DVR, Employment Rate, Forecasting, Future TV, HD, High Definition, Internet TV, Live TV, Millennials, Project Dovetail, PVR, Smart Phones, Smart TV, Tablets, Television, Timeshifted TV, Timeshifting, Total TV, Total TV audience, Total TV Viewing, TV, TV in 2020, Viewing, VOD, Weather | Leave a comment